Since the 1960s, Sotogrande’s siren call has attracted affluent travelers and jetsetters. In recent years, as the coastal Spanish community has grown, that call has become even more enticing with manicured golf courses, international polo tournaments and a scenic marina set amidst Andalusia’s natural beauty. In the following Q&A, Carlos Trujillo, CEO of real estate firm ONDOMUS Sotogrande Real Estate, tells Luxury Portfolio all about the compelling residential community and resort area of Sotogrande.

How has Sotogrande evolved in recent years and what trends are shaping its future?

Sotogrande has undergone a quiet transformation in recent years — not a reinvention, but rather a maturation. Once known primarily as a discreet holiday haven for aristocrats and European high society, it is increasingly drawing a new generation of buyers seeking permanence rather than the occasional retreat. With state-of-the-art developments such as The Seven and La Reserva Club, architectural ambition and lifestyle innovation are reshaping Sotogrande’s identity without compromising its original spirit of privacy and prestige. Today’s Sotogrande is defined by sustainability, modernity and curated experiences. Leading architectural firms have embraced minimalist design while respecting Andalusian heritage, resulting in contemporary villas that harmonize with the natural landscape: glass-walled masterpieces set amidst cork forests, golf fairways and views that stretch to Morocco on clear days.

Are buyers establishing primary residences in Sotogrande or are these secondary homes?

Historically a seasonal destination, Sotogrande is now home to an increasing number of permanent residents. International families are choosing to settle here, drawn by the area’s world-class international school, unrivaled security and exceptional lifestyle offerings. While many homes are still used as summer retreats, the rise in full-time residency has been marked — particularly among remote-working professionals and affluent entrepreneurs seeking refuge from urban chaos.

What kind of houses are luxury homebuyers flocking to? Are buyers looking for modern minimalism or traditional Andalusian?

Luxury homebuyers in Sotogrande are as diverse as the architecture they favor. Contemporary homes with clean lines, open-plan layouts and panoramic glass façades are in high demand, especially among younger buyers from northern Europe. Yet, timeless Andalusian estates with whitewashed exteriors, terracotta tiles and serene inner courtyards continue to enchant those seeking authenticity and tradition. A common thread across both styles is an emphasis on privacy, scale and light. The luxury buyer in Sotogrande expects space, physically and metaphorically, with homes designed as sanctuaries that breathe both inside and out.

How important are outdoor living spaces like terraces, pools and gardens in the area’s luxury market?

Life alfresco — the art of outdoor living! Outdoor living isn’t an accessory in Sotogrande, it’s a way of life. Expansive terraces, infinity pools, shaded pergolas and landscaped gardens are not luxuries, but necessities in the luxury market here. Many homes are designed around a seamless indoor-outdoor flow, with outdoor kitchens, open-air lounges and sunset dining spaces that celebrate the region’s 300-plus days of sunshine each year. With the Mediterranean just minutes away and La Reserva’s Beach Club offering a lagoon-style private beach in the hills, the concept of leisure in Sotogrande takes on an entirely new dimension.

What cultural or culinary aspects make Sotogrande stand out from other Spanish destinations?

While Sotogrande may be known for its golf and glamour, its cultural and culinary offerings are deeply rooted in Andalusian heritage. Tapas bars sit alongside Michelin-starred restaurants and flamenco rhythms echo through traditional summer ferias. The region's produce, from wild-caught tuna to organic local wines, is celebrated at farmers' markets and private dining tables alike. What sets Sotogrande apart, however, is its unique ability to offer these pleasures within a setting of refined discretion. There is no ostentation here, just excellence, elegantly understated. In addition, Sotogrande is Europe’s epicenter for polo, home to the legendary Santa María Polo Club and a summer season that attracts international royalty and jet-set equestrians. Golf enthusiasts are equally spoiled, with the world-renowned Real Club Valderrama, a former Ryder Cup host, and several other championship courses offering pristine fairways and dramatic vistas. Whether it’s sailing from the stylish marina, a morning ride through the Andalusian countryside or wellness treatments at the SO/Sotogrande spa, every element of life here is curated for pleasure and ease.

How does Sotogrande differ from similar holiday enclaves in Spain, such as Marbella or Ibiza?

While Marbella dazzles and Ibiza seduces, Sotogrande soothes. This is not a party destination, nor a place for paparazzi. It is a sanctuary for those who value nature, community and discretion above all. Unlike the fast-paced glamour of other Spanish enclaves, Sotogrande offers a quieter, more cultivated experience.

What makes Sotogrande a special place to live?

Why Sotogrande? Sotogrande is not merely a destination; it is a way of being. A life lived here is one of balance: between nature and design, tradition and innovation, relaxation and refinement. It is a place where children ride horses while parents tee off at sunrise, where ocean breezes meet mountain stillness and where luxury is not loud, but deeply felt. For those seeking a timeless yet contemporary lifestyle in one of Europe’s best-kept secrets, Sotogrande is quite simply incomparable.