Luxury Portfolio
Staging a luxury home with intentional design
By LISA KLEIN Staging a home is an important step in successfully selling a property, but in the luxury sphere, it takes a bit more finesse than slapping on a coat of white paint. While the intent of staging is much different from interior design, it does take a designer’s touch to make the home warm and inviting while being devoid of personal touches that may turn a potential buyer off. “Design is intended to reflect the homeowner’s specific taste, no matter what it may be, whereas the intention of staging is to remove the homeowner’s personal style and make it appeal to the targeted buyer demographic,” said Leia T.
Photographer Jen Leone talks creativity and captivating design
By LISA KLEIN Capturing the feeling of being in a stylish and carefully curated space is no easy task, but designers still need images of their work to share with magazines and potential clients. Not surprisingly, they turn to interiors photographers, such as Atlanta-based House of Eighty Eight founder Jen Leone, who are skilled at evoking a full room within a 2D picture. “It’s more of that editorial feel," Ms.
Major sporting events make for a once-in-a-lifetime trip
By LISA KLEIN Attending a major event for a favorite sport is a bucket list item for many, and specialty travel agencies can make it happen and then some. No matter the sport, impossible-to-get tickets, VIP seating, nonstop concierge service and an invite to the most exclusive parties can be had with help from the experts. “Everything we do is on a custom basis,” said Duane Penner, vice president of sales for the U.
Sarasota Realtor runner holds record for most consecutive New York City Marathons
By LISA KLEIN Connie Lyke-Brown finished her 42nd New York City Marathon on Sunday, Nov. 7, making her the all-time record-holder for the woman with the most consecutive runs. This year also marked a milestone for the marathon as it celebrated its 50th anniversary: Brooklyn-born, Sarasota, Florida-based Ms.
Authenticity is lifeblood of modern marketing and advertising for real estate
By LINSEY STONCHUS Millennials and younger generations have grown up inundated by a barrage of ads at every turn in the past decade as smartphones have furthered the messaging overexposure with numerous push notifications and sponsored content in social feeds. As a result, younger generations, and even their older counterparts, have grown increasingly discerning and skeptical towards traditional advertising. They do not want to be spoken to, they want to be spoken with.
50K
Properties marketed annually
550
Brokerages in the network
$55.8B
Current website inventory
$2.5M
Average property value