Luxury Portfolio
Connections and communication are what gain clients
By LISA KLEIN The job of a real estate agent is to sell properties, but in the luxury sphere, they must sell something else first: themselves. Luxury Portfolio International's latest installment of the 2022 State of Luxury Real Estate report details what buyers and sellers are looking for in an agent based on a survey of top high-net-worth consumers. To get the job of selling luxury listings, agents have to show homeowners that they are the right person for it by building up their brand, connecting with clients and proving their professionalism.
Designer Andrea Monath Schumacher celebrates living vibrantly in her first book of interiors
By LISA KLEIN Andrea Monath Schumacher has been creating personality-filled spaces for over two decades. Last week she released her first book, Vibrant Interiors: Living Large at Home, detailing six playful projects that embody the layered and bold yet balanced style of her design firm, Andrea Schumacher Interiors, based in Denver, Colorado, with a new outpost in Santa Barbara, California. Below, she discusses her design philosophy and new adventure as a book author with Luxury Portfolio.
Soak cares away with a step into Finnish sauna culture
By LISA KLEIN Saunas are enjoyed by people all over the world who want to work up a relaxing sweat, but nowhere is the practice as important and ingrained in daily life than where it originated: Finland. Travelers to the Nordic nation in northern Europe have a unique chance to experience sauna culture, and its health benefits, for themselves. “The word sauna comes from Finland,” said Carita Harju, executive director of Sauna From Finland, an organization that promotes the practice globally.
Harnessing the charm of the orchid at home
By LISA KLEIN The orchid is one of the most highly prized blooms, grown and revered for its good looks and sometimes elusive nature. Although they have a reputation for being fickle, there are so many varieties of orchids that they can be grown in nearly any greenhouse and even in outdoor gardens outside of tropical climes. “Orchidaceae are the largest and most diverse family of flowering plants on Earth with over 28,000 species,” said Bruce Rogers, author of The Orchid Whisperer: Expert Secrets for Growing Beautiful Orchids, the title of which includes his nickname in the industry.
Affluent buyers want homes that are smart and safe for family and planet
By LISA KLEIN Luxury homebuyers have been putting more consideration into every detail of their abodes, with a few key amenities and features emerging this year as top priorities. Luxury Portfolio International's latest installment of the 2022 State of Luxury Real Estate report details these findings based on a survey of top high-net-worth consumers. Overall, the affluent are after the simple things at home – safety, comfort, control and fun – and want to integrate modern technology anywhere and everywhere that it can help to amplify them.
50K
Properties marketed annually
550
Brokerages in the network
$55.8B
Current website inventory
$2.5M
Average property value