By LINSEY STONCHUS
A primary concept behind the newLuxury Portfoliomagazinewas envisioning it as a coffee table book.
Accordingly, our September issue has maintained its relevance as we inch nearer to the winter season. Countless ideas can found across each copy, including ideas of where to travel in 2022, the latest good reads and fashion trends, thoughts on entertainment spaces as we approach the holiday season and tips for organizing the home for those setting goals for the New Year.
“It is not a regular magazine issue. It has been designed in a way to have a shelf life for three months or four months. You want to revisit it,” said Mickey Alam Khan, editor in chief ofLuxury Portfolioand president of Luxury Portfolio International (LPI).
Overall, the issue’s theme beautifully ushered in a new era for the magazine – optimism. As such, LPI celebrated its release for the past month and a half with its first ever virtual launch party, its own cocktail, content on social media and the website and more.
Take a look at our favorite moments following the release.
Director’s cut
In September and October, LPI provided glimpses into how the whole project came together, including a behind-the scenes look at theNeiman Marcusfashion shoot, as well as a launch party that featured an open-ended discussion with magazine contributor Brynn Olson ofBrynn Olson Design Groupand advertisers Andrew Curcio ofHolly Huntand Miranda Hodge ofReserveBar, as well as the LPI team.
Mr. Alam Khan also provided an overview of his thought process behind the relaunch.
“At the end of the day, time is a most perishable commodity. You must savor every moment you have, and it is reflected in the issue. We are telling you the future is going to be good,” Mr. Alam Khan said.
“I am not saying I am an oracle, but sometimes you can build things your way. It really is your attitude to life,” he continued.
Jen Woodring, vice president of customer experience and brand collaborations at LPI and photographerJonathan Zizzodiscussed the process behind the Neiman Marcus fashion shoot.
“That fashion shoot is the first timeLuxury Portfoliohas ever collaborated with a broker to do a fashion shoot. Never happened in our entire company's history, so we are creating a lot of firsts with this particular issue,” Mr. Alam Khan said.
Readers truly invested in behind-the-scenes coverage of the magazine can view therecordingofLuxury Portfolio’s launch party, where Ms. Olson discussed generational preferences in design and Mr. Curcio described the textiles featured in the divider spreads for each of the four categories – Real Estate, Design, Travel and Lifestyle.
Social status
LPI, too, made a splash on social media, including a series of stunning Instagram stories, visible from the “LPI Magazine” highlight onInstagram; a Reel showcasing Ms. Hodge’s The Optimist cocktail featured at the launch party; and a Spotify playlist, similarly titled Optimism.
Prefer written instructions? ReserveBar has it covered. Visit theirwebsiteto discover how to make the cocktail and purchase the ingredients using the special discount code LPI20.
Meanwhile, the playlist featured top picks from the entirety of the LPI staff, each song seeking to strike a happy tone.
FROM PLAYLISTS TO COCKTAILS, behind-the-scenes glimpses to reading the issue at LuxuryPortfolio.com, LPI has hopes that audiences will continue to enjoy this release into 2022.
As Mr. Alam Khan put it, “We are inviting you to be optimistic and to celebrate life.”
Read the digital issue for free or purchase a print copy atluxuryportfolio.com/magazine