Reports & Research

Latest Research on the Global Luxury Consumer. Please login or create an account to access the reports below.

Media and The Message: Marketing Real Estate to the Affluent (2019)
Media and The Message: Marketing Real Estate to the Affluent (2019)

The factors that influence the purchasing habits of the affluent consumer are changing. With the effect of social media, digital advertising, as well as television and streaming services, real estate professionals must be knowledgeable and strategic in their marketing efforts. In today’s changing landscape, combining both traditional and digital media vehicles to create a multi-channel strategy can help luxury real estate professionals better reach their target audience.

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