Hospitality name InterContinental Hotels Group (IHG) is rolling out seasonal experiences at its upscale properties in North America. Plans for a multisensory event series have been revealed — the activations will take place this summer, from June 1 to Sept. 2, 2024. Complete with ornate botanical décor, playlists and crafted menus, IHG’s Summer Soiree is coming to the company's luxury and lifestyle hotels, including InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Vignette Collection and Hotel Indigo. “Our IHG luxury and lifestyle hotels are known for their inspired and experiential programming that brings people together,” said Kathleen Reidenbach, senior vice president of marketing and commercial atIHG Hotels & Resortsluxury and lifestyle Americas, in a statement. “This summer, we are embracing the vibe and essence of the season to bring our vision of a summer oasis to life in our lobbies and beyond, inviting travelers to immerse in the unforgettable feelings of the season.”
Seasonal celebration
Floral pop-ups are coming to six stays, including InterContinental The Willard Washington DC, InterContinental Presidente Mexico City, Kimpton EPIC Hotel in Miami, Kimpton Rowan Palm Springs Hotel, Yours Truly DC from the Vignette Collection and Hotel Indigo Atlanta Downtown. These lush structures are framing a lobby bar in each space, with chefs and mixologists concocting botanical cocktails, zero-proof elixirs and seasonal plates for the occasion. The large-scale installations are done in partnership with Spanish atelier Wanda Barcelona. Guests seeking bigger gathering spots can find Summer Soiree options at Kimpton Hotel Palomar Philadelphia and InterContinental San Francisco, where furnishings and flowery touches are inspired by the workshop. Interactive art, vinyl listening stations, curated catering and pop-up beverage carts add to the offering. Greenery finds another home at Club InterContinental lounges inside InterContinental Hotels & Resorts, where the plant décor is enhancing touchpoints that include live evening music, Lo-Fi High Tea and more. At InterContinental New York Barclay, travelers who have children can enjoy the In-Room Summer Camp-Out package. A campfire playset and s'mores amenities are provided, while a kid-sized pop-up tent is landing at InterContinental New York Times Square. InterContinental San Diego is collaborating with retailer LoveShakeFancy to present its own pop-up. The rooftop bar, Layover, is serving up summery dishes, which can be savored while browsing an on-site fashion collection. Canadian Summer is coming to InterContinental Toronto Center, which involves themed décor, beverages and a Hakada Beauty pop-up in the lobby. IHG One Rewards Diamond Elite members can take advantage of Surprise + Delight, a package with additional perks such as snacks and beverages made specifically for the programming, in-room botanicals and turndown services that span skincare, sparkling water and herbal tea, among other luxuries. Kimpton Off the Record, the brand’s concert series, is returning, starting with a kickoff event on June 12, 2024, at Kimpton EPIC Hotel in Miami. On Aug. 23, 2024, this will conclude the Summer Soiree campaign at Kimpton Rowan Palm Springs.
