Upcoming webcast: Raising an agent’s profile with effective PR

One thing is clear as the luxury real estate industry enters a highly competitive phase in a low-inventory market: raising the agent’s profile is vital as a point of differentiation and trust building.

To get there, effective PR is key.

Quite often, PR is an after-thought. Once a listing is acquired, the agent and the brokerage tout the property to the media for its unique features. But that is taking a tactical approach to what needs a strategic touch to building the agent’s image long term.

Agents must continuously raise their own profile within the local market as well as their sphere of influence. They should become trusted advisors to potential sellers and buyers.

Equally important, agents must position themselves as the go-to source for reporters and media looking for third-party commentary on real estate issues, buyer and seller behavior, changing design tastes and market conditions. How to get there?

In this Luxury Hour webcast March 16 at 11 a.m. to noon ET (New York time), agents will learn:

• Why PR is key in this media-cluttered era
• The state of luxury real estate PR in the United States and globally
• What smart PR looks like and how it can impact client acquisition and property sales
• What types of stories, data points and property information the media and influencers want from real estate agents and brokerages
• Are social media and PR the same?
• Examples of how agents can deploy an effective PR strategy individually and in conjunction with their brokerage
• Influential media outlets and social media channels for luxury real estate PR
• Bonus: Best-practice tips in luxury real estate PR

Panelists include Caroline Underwood Burman, executive vice president at Kreps PR & Marketing and Fiona Harris, managing director at Relevance International. In conversation with Mickey Alam Khan, president at Luxury Portfolio International.

This webcast will be recorded and the link sent to all registrants.

Register for the latest Luxury Hour, “Key steps to raising the agent’s profile with effective PR.”