By LISA KLEIN
Pantone, the color authority trusted by designers and brands to provide a universal color language, announced its always-anticipated color of the year for 2022: a violet-tinged blue hue.
PANTONE 17-3938 Very Peri, a periwinkle blue with red undertones, is a newly created color and the company’s 23rd Color of the Year.
“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” said Leatrice Eiseman, executive director of the Pantone Color Institute, in a statement.
Providing tools and services for designers and producers to maintain color consistency, matching and ease in the design process, Pantone also forecasts color trends and advises on color psychology and design through the Pantone Color Institute.
Experts at the institute research trends across the globe, looking for one shade that will embody the mood of the coming year and whose influence will pop up everywhere from fashion to beauty, interior design and product packaging.
The warm blue of Very Peri invites creativity and embraces a new future full of digital possibilities mixing old and new.
“Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place,” said Laurie Pressman, vice president of the Pantone Color Institute, in a statement.
“As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us,” she said.