Luxury Portfolio Press

August 10, 2021

Wonder Walls: How Color Palettes can Make or Break a High-end Home Purchase

Luxury Portfolio International® will host its “Luxury Hour” webcast tomorrow, delving into the importance of paint color, wallpaper, and must-know trends

NEW YORK, NY, August 10, 2021 – The latest installment of Luxury Portfolio International®’s (LPI) “Luxury Hour” webcast series will explore what is arguably one of the most crucial elements of residential interior design: Wall color. 

A panel of experts will speak live on Wednesday, August 11, from 11 a.m. to noon ET, exploring the ways in which paint hues and/or wallpaper styles can heavily influence a buyer’s decision to purchase a home -- sometimes even derailing a deal altogether.  The event, “Off the Wall: Trends in Color, Paint and Wallpaper,” will offer a wealth of knowledge to luxury agents and their clients, most especially as it pertains to burgeoning interior design trends.

In the midst of the pandemic -- with there being a wider-than-ever spotlight on homes, the comforts they offer, and the importance of everyday style -- the ways in which color can influence the home-buying process (and best practices as they relate to the choice of color and paint) will be explored throughout the in-depth dialogue.  LPI, which continues to spearhead this instructive series, is the luxury arm of Leading Real Estate Companies of the World®, the largest global network of premier locally branded firms. 

“It is not something we always think about, but the color of a home’s walls can deeply impact the way a prospect visualizes a residence as their future dwelling,” said Mickey Alam Khan, President of LPI and moderator of the panel.  “Self-expression through the choice of paint -- a deep burgundy or a pastel blue, for instance -- may ultimately dissuade interested buyers.  All in all, neutral is key.”

Speakers will include:

                  Julia Buckingham, founder/principal, Julia Buckingham Interiors

                  Patrick O'Donnell, international brand ambassador, Farrow & Ball

                  Amy Vroom, owner/creative director, The Residency Bureau

Additional topics planned for the discussion will entail:

                  Ideal approaches to the choice of color, paint and wallpaper for houses and apartments

                  Eco-friendly paint and wallpaper: Is there consumer demand?

                  The art of layering and the 60-30-10 rule

                  Color by room, interiors and exterior

                  Impact of lighting on color palette

                  How brokers and agents should advise potential home-sellers regarding color for effectiveness of listings online, in print and in-person 

A link to register for the event can be found here: 
https://register.gotowebinar.com/register/7827394006899380749

Attendees will be able to request a copy of the presentation once it concludes.

# # #

ABOUT LUXURY PORTFOLIO INTERNATIONAL® (LPI) 

Luxury Portfolio International (luxuryportfolio.com) is the leading network of the world’s premier luxury real estate brokerages and their top agents, offering unparalleled marketing and intelligence services across the globe. It is the luxury arm of Leading Real Estate Companies of the World® the global network of top independent real estate firms, with 550 companies and 150,000 sales associates in 70 countries. Last year, network members participated in over 1.3 million global transactions. LPI attracts a global audience of visitors from over 200 countries/territories every month and markets more than 50,000 luxury homes annually.  Well Connected.™ 

Source: Luxury Portfolio International® 

Contact: pr@luxuryportfolio.com