Luxury Portfolio Press

March 14, 2022

On-the-Record: How PR can Give Agents an Added Edge in Today’s Highly Competitive Marketplace

Luxury Portfolio International® will host a live webcast on tips and tricks for high-end real estate agents and ways to bolster their business through key media opportunities

New York, NY (March 14, 2022) – “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller

The power of public relations will be front and center this week as Luxury Portfolio International® (LPI) hosts its latest “Luxury Hour” webcast series.  LPI is the luxury arm of Leading Real Estate Companies of the World®, the largest global network of premier locally branded firms.  

Titled “Raising an agent’s profile with effective PR,” the panel will explore critical communication tools and tactics as they relate to luxury real estate.  Among the myriad of topics slated for discussion are: Why PR is key in this media-cluttered era; what smart PR looks like; how agents can deploy an effective PR strategy; the types of stories and data points that media and influencers want from real estate agents and brokerages; the differences between social media and PR; and beyond.     

“Globally, competition for listings is at an all-time high, thereby making ones’ visibility all the more crucial,” said Mickey Alam Khan, who will moderate Wednesday’s discussion. “We want to equip agents with as much knowledge as possible when it comes to elevating their profile, bolstering their business, and building trust.  In mainstream media, going ‘on-the-record’ or contributing to an article can make all the difference when it comes to being viewed by potential clients as an area leader and a market expert.” 

The virtual event will take place on Wednesday, March 16, from 11 a.m. to noon ET.  

The panelists are Fiona Harris, managing director at London-based Relevance International, and Caroline Underwood Burman, executive vice president at Miami and New York City-based Kreps PR & Marketing.

To register for this free event, please visit the following link:

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LPI ( is the luxury marketing division of Leading Real Estate Companies of the World®, the largest global network of premier locally branded firms dominated by many of the world's most powerful, independent luxury brands. LPI attracts a global audience of visitors from over 200 countries/territories every month and markets more than 50,000 luxury homes annually. Well Connected.™ 

Source: Luxury Portfolio International®