New report on the “Great Wellness Surge”

By LINSEY STONCHUS

Our latest report The Great Wellness Surge: Bringing the Best Life Home takes an in-depth look at personal wellness as the new luxury from the perspective of those with homes worth $1 million USD or more. The findings highlight five important trends.

1. Wellness is central to a life well-lived

More than 90% of luxury homeowners say their overall personal wellness is extremely or very important. Most popular among the reasons is the belief that wellness contributed to overall happiness.

2. Home wellness is in growing demand

Wellness real estate is growing faster than other aspects of wellness investment. Other investments include wellness tourism, workplace wellness, thermal/mineral springs wellness and spa facilities. Elements of personal wellness, including physical, emotional, intellectual, social and spiritual wellness were prioritized differently among the various generations.

3. Wellness through intentional travel is gaining momentum

Leading the pack on intentional travel was Millennials, with almost one-third (32%) indicating that they had participated in wellness travel over the last year. Comparatively, 19% of respondents overall indicating their participation in wellness travel. Notably, wellness travelers were also more likely to participate in unique experiences while traveling. Examples include those centering emotional wellness, facilitated interaction with other travelers or visits to a local sporting event.

4. Total wellness includes mind, body and soul

Wellness goes beyond the physical, including mind, body and soul. Respondents indicated their participation in wellness activities ranging from eating habits and exercise to disconnecting from devices and helping others in need. Incredibly, 68% of luxury homeowners indicated that they subscribe to non-traditional dietary practices – from veganism to keto to organic-only diets.

5. Wellness is key to managing the stress of success

Over half of the affluent found their wealth to be a source of stress. An additional 50% prioritize work over their personal life, making wellness incredibly important to both alleviate stress and make the most of their limited free time. To reduce daily stress, luxury consumers improved sleep habits, better managed their time and removed themselves from stressful situations.

Takeaways

The vast majority of luxury homeowners consider wellness a key factor in their overall happiness. As a result, they are prioritizing it like never before.

Read more from The Great Wellness Surge: Bringing the Best Life Home.