Luxury Hour: How agents should adopt the full-service mindset in today’s discount world (webcast)
The scramble for acquiring listings has dramatically affected the commission structure.
Focusing on the competition simply feeds into their plan. Indeed, once discounting starts, it is a race to $0.
However, as more agents and real estate brokerages battle for business based on their fees, they are leaving a gaping hole in the market.
This session will focus on:
- Lay of the land on the commission environment
- How the discount commission model is creating an opportunity for smart agents
- How agents can avoid being commoditized to earn their true value
- Ditching the discount mindset for a full-service approach
- Bonus: Five steps for an unbeatable listing presentation
Speaker: Dan Elzer, president at The Training Academy, in conversation with Mickey ALAM KHAN, president at Luxury Portfolio International
Register: https://register.gotowebinar.com/register/73966766398940940