CHICAGO – (4/20/15) – Luxury Portfolio International®, the luxury marketing program of Leading Real Estate Companies of the World®, continues to expand its strategic outreach to Asian consumers worldwide through a series of events aimed at reaching this increasingly influential market segment.
The group is sponsoring the luxury property tour at the Asian Real Estate Association of America (AREAA) Global & Luxury Summit, taking place this week in Chicago. The event focuses on educating real estate professionals on working with international investors, as well as developing skills for cross-border transactions.
Luxury Portfolio is also exhibiting at the Luxury Property Showcase April 24-26 in Beijing, China, an event that attracts over 4,700 Chinese buyers. Luxury Portfolio is being represented there by members in key markets around the world, including Double Bay, Australia; London, England; Vancouver, Canada; and Berlin, Germany. U.S. markets represented include: Cape Cod/Boston, Mass.; Ft. Lauderdale, Fla.; Honolulu, Hawaii; New York, N.Y.; San Francisco, Calif.; and Seattle, Wash.
Coming up May 7-8 are the International Property Awards in Kuala Lumpur, Malaysia, which are being sponsored by Luxury Portfolio. This event brings together leaders from all facets of the real estate industry for an awards gala and a networking trade show.
These events are the latest in the group’s tactical outreach to Asian consumers, including its highly successful Immersion Conference held last year in Shanghai, China, and extensive online exposure throughout the region. All Luxury Portfolio listings appear on Juwai.com, the No. 1 website for Chinese who are buying property outside of China. Other strategic online initiatives are also in place to target specific areas throughout the region.
“These programs support our strategic vision of delivering a meaningful presence in Asian markets worldwide to our 200-plus member firms,” said Stephanie Pfeffer Anton, executive vice president of Luxury Portfolio. “Complementing our presence at these key events are educational programs that help our affiliates better understand the cultural influences that may impact Asian consumers so they can effectively serve this audience and significantly expand business opportunities.”
Luxury Portfolio offers its affiliates a comprehensive marketing program for engaging with affluent consumers, including its award-winning website, www.LuxuryPortfolio.com, which markets over 35,000 luxury homes to over three million high-net-worth visitors annually, including translations to Chinese and seven other languages. Additional outreach comes from its magazine, which has an annual circulation of over 200,000, and its strategic advertising program.
About Luxury Portfolio International®
Luxury Portfolio International® (www.LuxuryPortfolio.com) is the luxury face of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies dominated by many of the world's most powerful independent luxury brokerages. Luxury Portfolio International attracts a global audience of visitors from over 200 countries/territories every month and annually markets over 35,000 luxury homes to over three million high-net-worth visitors.
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