IN THE NEWS
Luxury Portfolio Fine Property Collection® Answering Need to Communicate Internationally is First to Offer Five Languages on Its Web Site
Posted 06/01/2006Luxury property marketing program expands services to appeal to global buyers and sellers — One of the fastest growing luxury home marketing programs with over 500 new listings each week, Luxury Portfolio Fine Property Collection® (www.luxuryportfolio.com) is now also the first Web site to offer five language options to its target market: English, Spanish, Italian, German and French. Luxury Portfolio has recognized and answered the need to communicate with buyers and sellers around the world who are looking for real estate outside their native countries.
In May alone, Luxury Portfolio’s Web site garnered more than 21,000 visitors from 33 countries. Its properties represent 43 states and six countries, with an average worth of $2.25 million and total worth of over $18 million.
Luxury Portfolio’s growing international footprint, with members around the world, supports the global scope of today’s luxury homes market. Recently, Luxury Portfolio announced the addition of 14 international members to the European Real Estate Network (EREN), the pan-European alliance of independent, top-quality boutique real estate companies, including companies in Italy, Greece, Ireland, Spain, Portugal, Switzerland and Austria.
For the most extensive coverage, Luxury Portfolio’s more than 8,000 listings are posted on www.realestatejournal.com, the Wall Street Journal’s real estate portal, in addition to www.luxuryportfolio.com.
The Web site features artfully displayed luxury homes in an interactive online “Luxury Property Gallery,” with abundant photography and virtual tours, comprehensive property information and search criteria and home design and lifestyle trends information, all available now in five languages.
“Luxury Portfolio is a robust marketing program designed to provide the broadest exposure possible to the exceptional homes of our most affluent clientele,” comments Executive Vice President of Luxury Portfolio Paul Boomsma. “In the luxury market, many clients own multiple homes in different cities and countries, so it is particularly important to have connections with trusted colleagues around the world who share our commitment to this highly specialized market.”