IN THE NEWS
Luxury Property Marketing Program Tops 200 Members
Posted 10/05/2006
One of the fastest growing luxury home marketing programs with over 500 new listings each week, Luxury Portfolio Fine Property Collection™ is a major business unit of Leading Real Estate Companies of the World™, has reached a membership roster of 200 through its international expansion of affiliate members, besting both Sotheby’s and Christie’s. With the largest international coverage in Europe, Luxury Portfolio has nearly 8,000 homes on its Web site with nearly 100 listings over $10M and 500 listings over $5M. In July alone, Luxury Portfolio’s Web site garnered nearly 22,000 visitors from 32 countries outside the United States. In August alone, Luxury Portfolio traffic spiked 35% with nearly 29,000 site visitors and 100 properties over $100M. Luxury Portfolio’s growing international footprint, with members around the world, supports the global scope of today’s luxury homes market. Recently, Luxury Portfolio announced the addition of 14 international members to the European Real Estate Network (EREN), the pan-European alliance of independent, top-quality boutique real estate companies, including companies in Italy, Greece, Ireland, Spain, Portugal, Switzerland and Austria. With nearly 250 of Leading Real Estate Companies of the World’s nearly 700 firms specializing in the high end of the market, Luxury Portfolio properties represent 43 states and seven countries. “Luxury Portfolio is a marketing program designed to provide the broadest exposure possible to the exceptional homes of our most affluent clientele,” commented Executive Vice President of Luxury Portfolio Paul Boomsma. “In the luxury market, many clients own multiple homes in different cities and countries, so it is particularly important to have connections with trusted colleagues around the world who share our commitment to this highly specialized market.” In addition, Luxury Portfolio is the first luxury property real estate enterprise to address luxury lifestyle along with housing. The centerpiece of Luxury Portfolio Fine Property Collection is the Web site, www.LuxuryPortfolio.com, featuring the Luxury Portfolio Fine Broker Collection directory of top luxury destinations and brokerage firms, the LuxeTrends® e-newsletter with the latest in luxury housing, and LuxeChatter®, the internal newsletter for LP affiliates providing “the buzz” of what is occurring in the luxury market. The Web site features artfully displayed luxury homes in an interactive online “Luxury Property Gallery,” with abundant photography and virtual tours, comprehensive property information and search criteria and home design and lifestyle trends information, all available now in five languages. Institutional and co-operative property advertising helps drive traffic to the web site and promote client properties. Luxury Portfolio also has business alliances with The Wall Street Journal, Unique Homes, American Express, Fodor’s, Luxury Marketing Council, with others soon to come. For the most extensive coverage, Luxury Portfolio’s more than 8,000 listings are posted on www.realestatejournal.com, the Wall Street Journal’s real estate portal, in addition to www.luxuryportfolio.com.
The initiative was conceived in late 2004 and unveiled to Leading Real Estate Companies of the World™ members in April, 2005. The Luxury Portfolio Inaugural Conference was held August 29-31, 2005, and the website was launched in late October, 2005.