IN THE NEWS
Rimontgó Launches Multilingual Blogs
Posted 09/17/20092009 is proving a busy and exciting year for Rimontgó as the company follows up the success of its English-language realitysense.com blog site with the launch of three new, language-specific blogs.
English may be the international language, especially for Internet users, but the people at Rimontgó are not known for taking the easy way out or resting on their laurels. Instead, this autumn sees the foundation of independent blogs in German, Spanish and French.
Launched in quick succession, http://www.sinnvollerealitaet.de/ (German), http://www.demaravilla.com/ (Spanish) and http://www.sensdureel.fr/ (French) offer a personalised version of the lifestyle and real estate information that has made the original English version so popular.
Rather than rely entirely on English as a means of communication, the team at Rimontgó have put considerable efforts into creating blog sites aimed specifically at the potentially many millions of people who speak these three leading European languages. “It means native speakers do not have to make do with a ‘second hand’ service in what is not their primary tongue,” says company CEO José Ribes Bas, emphasising the international orientation of the firm.
“As a Spanish-based company we naturally include Spanish, but the French and German-speaking regions are also highly important in terms of the luxury real estate market, so we wished to offer a service aimed specifically at them.”
With the international market evolving and diversifying all the time, the possibility exists that more languages will be added in due course. “Of course, a move like this entails more than language issues alone,” says Mr. Ribes. “It would not be complete unless we include the relevant countries within the focus of our content, discussion and information, so expect an even broader orientation as the blogs evolve along with the market – and don’t forget, we would love to hear your feedback.”