IN THE NEWS
Shorewest, Realtors(r) Kicks Off New Luxury Home Marketing Program
Posted 07/12/2007
Brookfield, Wisconsin, July 12, 2007 - Shorewest, Realtors(r) is taking luxury home marketing to a whole new level with Luxury Portfolio Fine Property Collection(tm). Luxury Portfolio is the fastest growing luxury property network, with more than 200 affiliate companies around the world and more listings over $1 million than any other luxury real estate organization.
Luxury Portfolio is excited and committed to help Shorewest, a company with an already impeccable reputation for luxury marketing in southeastern Wisconsin, achieve even greater success, says Paul Boomsma, executive vice president of Luxury Portfolio. Luxury Portfolio boasts the most comprehensive marketing program in the industry, encompassing print advertising in high net-worth publications, an award-winning website and premium marketing materials. The scope of the program benefits Shorewest and
all our members, as well as the luxury clientele they serve.
Shorewest Realtors is southeastern Wisconsin¹s leader in luxury home sales and exceeds over $3 billion in annual sales.
Collectively, Luxury Portfolio has more than 100 homes priced at $10 million or above on luxuryportfolio.com as well as several homes priced at more than $50 million. In total, Luxury Portfolio¹s network of top independent names, including Shorewest, Realtors(r), produce over $65 billion in annual sales volume in the market exceeding $1 million and represent 25 percent of the top 1,000 most expensive properties, according to a recent Unique Homes report. Unique Homes also recently reported that seven of the 35 most
influential people luxury real estate are in the Luxury Portfolio network.
Through 60 years and three generations of leadership, Shorewest has served the housing needs of southern Wisconsin. From the vision of one man to the power of 1,600, Shorewest has grown to include 25 sales offices, a franchise office, and a family of in-house relocation, mortgage, title and insurance services.
Shorewest, Realtors(r) is Wisconsin's largest home seller, a position it's held since 1951. Shorewest currently controls more than 27% of the metro-Milwaukee real estate market, according to Metro Milwaukee MLS. It is ranked 11th in the nation in total real estate services provided by Real Trends, a national real estate publication.
With innovative services such as its 24-hour Shorewest TV channel (available on Time Warner Cable digital channel 139 and video on demand 1400, as well as Charter OnDemand쳌 999), Home Services coordinators, user-friendly bilingual hotline and comprehensive internet site, Shorewest leads in using
technology to ensure customer satisfaction. Shorewest, Realtors(r) also specializes in marketing fine homes as the exclusive affiliate of Christie's Great Estates, a subsidiary of Christie's International. Also, as a member of the Leading Real Estate Companies of the World(tm), it is a part of Luxury Portfolio, which features the most comprehensive view of luxury-tier properties on the Internet.
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