IN THE NEWS
Paul Boomsma Named President of Luxury Portfolio Fine Property Collection
Posted 09/24/2007- Founder of Luxury Portfolio Program Spearheads Growth of Network to More Than 200 Firms in Two Years -
CHICAGO (09/24/07)—Paul Boomsma has been appointed president of Luxury Portfolio Fine Property Collection® and chief marketing officer for Leading Real Estate Companies of the World® (LeadingRE), effective immediately.
Boomsma is the architect for the two-year-old and highly successful Luxury Portfolio program, which includes a network of 200 of the finest locally-branded luxury real estate brokerage firms in the U.S. and 15 countries abroad; www.LuxuryPortfolio.com, an award-winning and elegant luxury property Web site; extensive targeted advertising to high net-worth consumers; a robust collection of other marketing components, ranging from a development collection to the Luxury Portfolio blog; and luxury consumer trends research.
“Paul is truly a visionary in the luxury space,” said Pam O’Connor, president and CEO of LeadingRE. “He has long been the face of Luxury Portfolio, the newest gem in LeadingRE’s portfolio for the finest locally-branded real estate firms, and is an enormous asset to our organization.”
Boomsma continually works with his Chicago-based team to deliver innovative luxury real estate offerings. Among the “firsts” he has engineered are:
• The first and only global luxury real estate site to offer content in eight languages and 22 currencies.
• The first luxury network to represent 25 percent of the 1,000 most expensive properties in the U.S., according to a Unique Homes survey.
• The first luxury network comprised of the highest number of high-end top-producing real estate specialists, according to a Wall Street Journal study.
• The first luxury network to offer a complete and very diverse menu of luxury marketing components for online and offline media, as well as education, marketing tools, luxury alliance partners, and much more.
Recent Luxury Portfolio activities led by Boomsma include the first international symposium in Valencia, Spain, with attendance from international affiliates members based in the United Kingdom, Italy, Ireland, Spain, Portugal, Austria, China, U.S., Denmark, France, and Switzerland.
In addition, Boomsma hosted Luxury Portfolio’s first exclusive Luxury Summit in Chicago for top-producing sales associates specializing in the luxury space. Both the summit and the international symposium featured recent proprietary research, conducted by the Harrison Group and co-sponsored by Luxury Portfolio and American Express, to investigate luxury consumer behavior and wealth management strategies and how they affect the real estate industry.
Boomsma was named one of the ‘35 Most Influential People in Luxury Real Estate” and was the recipient of the “Award for Excellence in Luxury Real Estate” by Unique Homes Magazine in 2006.
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Luxury Portfolio Fine Property Collection® (www.LuxuryPortfolio.com) is the fastest-growing luxury property network, with member companies comprising the top independent names in luxury real estate in the United States and 15 countries abroad. Its Internet portal, www.LuxuryPortfolio.com, has viewers from more than 125 countries, is the first site of its kind that features a minimum of five architectural quality photographs for each listing and that is available in eight languages and 22 currencies. Luxury Portfolio represents more of the top 1,000 most expensive properties in the country than any other luxury organization, as reported in Ultimate Homes’ 2007 Edition, and had more top agents in The Wall Street Journal’s “Real Estate Top 200” than any other organization.
Leading Real Estate Companies of the World® (www.LeadingRE.com) is a global real estate network comprised of nearly 700 of the best-known local and regional real estate firms. With more than 5,000 offices and 145,000 sales associates in the United States and 35 countries abroad, LeadingRE affiliates sell over $400 billion in home sales representing more than 1.3 million transactions annually, outselling any national franchise and leading the nation in the sales of $1 million-plus homes. Seven of the United States’ top 10 real estate firms are LeadingRE affiliates.
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