IN THE NEWS
Luxury Portfolio International™ Debuts New Video Channel – Luxury Portfolio TV
Posted 05/23/2011CHICAGO – (5/23/11) – Luxury Portfolio International™ recently announced the debut of their new video channel – Luxury Portfolio TV. The branded platform, featured on the homepage of LuxuryPortfolio.com, features hundreds of property, company, and community videos and slideshows that have been produced by Luxury Portfolio and its members worldwide. As a one-stop-shop for full-motion videos, slideshows and tours of thousands of high end properties, LPTV enables consumers to easily access this media and engage with brokers and their listings in a more meaningful and intimate way. Luxury Portfolio partnered with WellcomeMat, a video publishing platform and real estate industry leader in the web/mobile video space, to create LPTV.
“Luxury Portfolio International™ is excited to offer consumers an accessible, user-friendly way to experience the story of a home through a more interactive and engaging experience then simply browsing photos,” said Stephanie Pfeffer, vice president of marketing for Luxury Portfolio. “Luxury Portfolio TV makes it easy to watch videos and learn about communities and areas where a buyer may be considering living. It takes you one step closer to actually being inside the home, from the comfort of your own home”.
“LPTV represents a bold move towards full-motion video by a leader in luxury real estate” notes Christian Sterner, Co-founder of WellcomeMat. “In an industry flush with commoditized information video is without a doubt the biggest opportunity in real estate and the best way to emotionally connect consumers with real estate professionals, brands and-most importantly-places to call home.
“According to Comscore, 170 million users engaged 5 billion times with online and mobile video in February of 2011. The opportunity is undeniable and with LPTV, Luxury Portfolio has put its agents, brokers and the homesellers they represent in a position to capitalize on video’s growth.”
To experience LPTV visit LuxuryPortfolio.com/video.
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About Luxury Portfolio International™
Luxury Portfolio International™ (http://www.luxuryportfolio.com) is the luxury face of Leading Real Estate Companies of the World® (www.leadingre.com), the largest global network of premier locally branded companies dominated by many of the world's most powerful independent luxury brokerages. Launched in 2005, Luxury Portfolio International today attracts a global audience of visitors from over 200 countries/territories every month and annually markets over 25,000 luxury homes to over 1.2 million high-net-worth visitors.
About WellcomeMat
WellcomeMat is a better video publishing platform for agents, brokerage teams, brands and the video production companies that serve them. With 17,000 real estate professionals, 3,500 video production companies and many A-list real estate brands relying on its platform, WellcomeMat represents the most penetrated online/mobile video system in the real estate industry. For more information visit www.WellcomeMat.com
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