IN THE NEWS
Luxury Portfolio Featured in Unique Homes BlogPosted 10/25/2007
Paul Boomsma, president of Luxury Portfolio Fine Property Collection, was the subject of a recent Unique Homes Blog. The text of the blog is as follows:
This was announced last month and will appear in our December/January issue:
If consumers are the drivers when it comes to dictating content on a luxury real estate Web site, then Paul Boomsma is not unlike the guy in the passenger's seat with the map providing the directions.
Two years after being named to spearhead the launch and development of Leading Real Estate Companies of the World's Luxury Portfolio Fine Property Collection, Boomsma was named the program's president and the chief marketing director for LeadingRE.
“Paul is truly a visionary in the luxury space,” said Pam O'Connor, president and CEO of LeadingRE. “He has long been the face of Luxury Portfolio…and is an enormous asset to our organization.”
Luxury Portfolio includes a network of 200 locally-branded luxury real estate firms in the U.S. and 15 other countries, an award-winning luxury property Web site, and a collection of marketing components ranging from a blog to consumer trends research.
Among the accomplishments credited to Boomsma are creating the first and only global luxury real estate site to offer content in eight languages and 22 real-time currencies and being the first network to represent 25 percent of the 1,000 most expensive U.S. properties. The site receives traffic from more than 100 countries.
“We saw a niche in the market and an opportunity to fill it—and consumers have paid attention,” said Boomsma, previously the program’s executive vice president. “Today’s luxury consumer is an exciting new consumer. Our studies have shown that the majority of today’s wealthy are highly educated and Web savvy, but still identify with middle-class values even though they have tremendous net worth—and so many of the luxury organizations of the past no longer resonate as strongly with today’s consumer.
“Our future plans are to continue to embrace the affluent consumer and raise the bar for the entire luxury real estate community. The consumer is the driver, and we are here to deliver everything they demand with regard to their luxury real estate needs.”