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First Team Estates® ‘Live Beautifully’ Campaign Redefines Luxury Home Marketing

First Team agents now have an exclusive opportunity to become “designated luxury specialists” for multi-million dollar residential properties throughout Southern California. Initially focusing on the Newport Beach and Laguna Beach, CA areas, the company’s exclusive “Live Beautifully” program is now being expanded beyond those regions. Select First Team agents were invited to participate in the luxury certification, which officially launched at the Philharmonic Society of Orange County Design House of Distinction, according to the First Team Estates Director, Debbie Lewandowski.

“The value of this luxury-focused program is proven. Its testing and development in the First Team Estates division in the Newport Beach and Laguna Beach coastal area over the past several years was greatly responsible for the 2009 TRENDGRAPHIX report, that verified First Team sold more homes, worth $1 million and up, than any other independent real estate company in Orange County, CA,” Shefali Mody, Estates Operations Officer, said. “Now it’s open to any First Team agent who aspires to work the luxury market, from the coast to the desert to North Orange County and beyond,” she explained.

The certification includes specialized training and access to proprietary tools, deluxe marketing resources, and strategies that have been central to the First Team Estates luxury division, including the ‘Live Beautifully’ marketing campaign integrated with The NEW Rules of Luxury Real Estates client service standards.

Mody said that, among other things, the certification allows agents to “become part of a powerful network that is vital in luxury real estate,” such as the partnership First Team has with Luxury Portfolio, a division of Leading Real Estate Companies of the World, a global association of companies dealing in high-end properties.

“We are redefining the luxury market and raising client service standards to a whole new level. Today’s sophisticated homeowner and buyer are more than ever, looking for innovative and meaningful value added services, relevant to marketing luxury real estate. Our ‘Live Beautifully’ campaign, supported by The NEW Rules of Luxury Real Estate, Luxury Portfolio, and talented agents, combine to form the foundation for our continued success,” said Cameron Merage, CEO & Founder of First Team.

The choice of the Philharmonic Society’s Design House of Distinction was especially fitting for the program’s launch. James Magni, Design Director of the Philharmonic Design House, along with prominent builder John Finton of Finton Construction and renowned luxury designers Laurie B. Haefele and David Phoenix, took part in a panel that discussed luxury design trends of the future to over 140 top-producing First Team agents who attended the event.

For more information about First Team’s Live Beautifully certified luxury specialist designation, contact Mody directly at (714) 557-0771 x 201 or email her at shefalimody@firstteam.com.

Media Contact:
WeedaLutfi@firstteam.com
OndarTarlow@firstteam.com
First Team Real Estate Public Relations, +1-714-557-0771

About the Company
First Team® is the #1 independent real estate company in southern California and a founding member of Leading Real Estate Companies of the World®. First Team Estates®, the exclusive luxury property division of First Team caters specifically to the affluent market.

The investment in local and international marketing makes it possible for First Team agents to expose their listings on a local and global basis through the company’s expansive marketing and partnerships.

First Team, creators of ‘The NEW Rules of Real Estate®’
First Team and First Team Estates’ developed a new set of business standards and criteria for real estate agents to service their clients successfully. The NEW Rules of Real Estate, based on professional expertise acquired over 32 years of industry leadership, are clear, precise and practical tools buyers and sellers can use immediately.

“Live Beautifully”, brought to you by First Team Estates®
The “Live Beautifully” campaign embodies the studied approach First Team Estates® has taken in meeting the uncommon aspirations of the high-end client on a more individual level, as an ideal that can be customized to fit each individual client’s needs. “Live Beautifully” reflects the business philosophy of First Team Estates® and its agent’s and client’s lifestyles.

Luxury Portfolio
First Team Estates® is allied with the Luxury Portfolio Fine Property Collection™, the global network of premier companies serving high net worth clients, including many of the world's most powerful independent luxury brokerages.

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