The beauty of Sedona was brought the forefront in the 1940s when Hollywood began making numerous films on location. Many popular westerns were shot in the area, including "Tall in the Saddle" starring John Wayne. Today, Sedona is still a haven for all types of artists who seek inspiration from its famous red rocks. The beauty of the landscape is so powerful it forced McDonald’s to alter its notorious yellow arches. The arches on the Sedona McDonald’s are colored turquoise to blend in better with the red sandstone. Sedona luxury homes also blend with the environment and serve as monuments paying tribute to their desert setting. Sedona is known as a mystical place, and the luxury it offers will awaken the spirituality buried deep within anyone.