Have you seen these strange looking square barcodes in print ads, on signage and other places? The QR codes (“quick response” codes) allow smartphone users to scan the code image to display text, contact information, connect to a wireless network or open a browser page.

This method of accessing information on the go has been used heavily in Asia and is growing in popularity in Europe and the US. Luxury Portfolio debuted a QR initiative in a full page ad in today’s Wall Street Journal European edition - the code in the ad drives consumers to a video describing our program and network in more detail. See more at LuxuryPortfolio.com/QR.

Luxury Portfolio members are also smartly using QR codes. Peabody & Smith Realty is utilizing the codes in print ads and on signage, enabling consumers to instantly access property information. Read the full release.

We think this is an interesting and fun way to promote engagement and are excited about potential applications.