English French German Italian Spanish Portuguese Russian Japanese Chinese
Register now to tailor your experience.

Smart Facebook Marketing: Frank Howard Allen’s Property Trilogies

Posted At : September 17, 2009 12:57 PM | Posted By : Blake C.
Related Categories: Coolhunting,Trendspotting,Hot Luxury Markets/Properties,Luxury Marketing Tips,Member News

Frank Howard Allen Realtors, a Luxury Portfolio member serving California’s North Bay communities, has devised an interesting way to promote groups of fine listings on their Facebook page. Each week Frank Howard Allen presents a “trilogy” – three properties that tie into a specific theme. The most recent trilogy, posted yesterday and titled “Lodge Style,” displays three mountain-lodge inspired homes. Previous trilogies have included Vineyard Properties, Vintage Charmers and Innovative Designs. This is a great idea to attract a buyer looking for a particular type of property.

See the Frank Howard Allen Realtors Facebook page for more. You can also follow Luxury Portfolio for updates on Luxury Portfolio Fine Property Collection, luxury homes and luxury news.

Comments (6) | Print | Send | Share This | 288 Views
Comments (Comment Moderation is enabled. Your comment will not appear until approved.)
[Add Comment]
Brenna Harrington's Gravatar This is a clever marketing idea! I am always on the lookout for blog content ideas. I wish your company the best of success!
# Posted By Brenna Harrington | 9/17/09 5:24 PM
Costa Rica Luxury's Gravatar Sounds like a great strategy, reading the text of the link now,
# Posted By Costa Rica Luxury | 9/22/09 6:15 PM
Jeni Pardo de Zela's Gravatar They say Social Networking is a fundamental shift in the way we communicate. At Lila Delman we use Facebook, Twitter, and YouTube on a daily basis. Every day on Facebook we highlight a new listing; the feature is called "Lila Loves..." This is a great way to promote properties that sometimes fly under the radar.
Keep those new ideas coming!
# Posted By Jeni Pardo de Zela | 9/25/09 2:48 PM
Liz Murphy's Gravatar Harry Norman, Realtors just joined the Social Networking scene.
We are trying to focus on community information more than
promoting active listings but we are always open for new ideas!

You can find us at www.harrynorman.com/facebook

Thanks & Take care!
# Posted By Liz Murphy | 9/25/09 2:48 PM
Annie Becker's Gravatar The trilogy idea is great, but also the whole fan page is very well done. A great way to integrate community events, lots of listings and it's all done in a light and interesting way.
# Posted By Annie Becker | 9/25/09 3:08 PM
Liz Murphy's Gravatar Sometimes it's hard to come up with content to post on our social networking sites.
In addition to having a Harry Norman, Realtors fan page, each of our offices have the ability to create and maintain their owne facebook page, blog, twitter site, and etc.
On our Harry Norman facebook fan page, we often link back to their sites when they have something that everyone can benefit from.
This helps to keep our site to look current, it provides another source of traffic to our office sites and it helps with search engine optimization.
# Posted By Liz Murphy | 9/25/09 5:08 PM
[Add Comment]