Ultimo iPhone

Recently I wrote about the $20,000 diamond encrusted iPhone case (along with a few thoughts on the mass hysteria created by the latest gadget).  Due to the crazed consumers, the new 3G is an unquestionable success for Apple, who claims over a million phones were sold in the first weekend of the product's global launch.

It is highly unlikely that there will be a million Amosu Ultimo Diamond iPhones sold in one weekend...actually, it's almost a sure thing that this phone will never reach the million-sold mark.  But for this elite luxury phone, that is precisely the point.  Only a select few will be able to shell out the £89,000 (a little more than $177,000) for the luxury phone that is handcrafted by artisans and outfitted with 1,179 diamonds, including 61 comprising the familiar Apple logo. 

At the very least it would make a lot more sense to fill your $20,000 case with the Amosu phone, rather than the one a million people waited hours in line for a few weeks ago. 
Check out the video below: