Luxury Portfolio International®
Welcome to Luxury Portfolio International® - the luxury face of Leading Real Estate Companies of the World®. We are the largest global network of premier locally branded companies and because your company has qualified to join our program your luxury listings are featured on our award-winning website, LuxuryPortfolio.com. The site was launched in 2005 and in our very first year featured more $1 million-plus properties than other luxury real estate organization. The network continues to grow and now markets over 25,000 of the world's most remarkable homes annually, attracting over 1.2 million high-net-worth visitors a year. In addition, Luxury Portfolio is unmatched in the global arena, with properties in 27 countries, website visitors from over 200 countries/territories every month, site translation in nine languages, and conversion to multiple currencies.
Using Luxury Portfolio to Sell my Listings
Here are some specifics on how you can apply our tools directly to getting your listings sold.
Show your sellers how you are marketing to an affluent global audience. As the first truly international luxury real estate website, we display your property information in nine languages and multiple currencies, which has resulted in multilingual search engine optimization with visitors from over 200 countries/territories each month. Utilize LuxeAnalytics™ to generate reports and demonstrate who is looking at your properties from around the globe. For a quick "how-to" on using LuxeAnalytics™ and more information about each of the metrics below, please download our Guide to Using LuxeAnalytics™.
You Will Receive Automatic Exposure on our Partner Websites
Your listings on LuxuryPortfolio.com will also be displayed on our partner websites including:
- WSJ.com (Wall Street Journal)
- Countrylife.co.uk (UK/Euro Audience)
- LP-LuxuryProperties.com (Asia)
- LPDibiao.com (Asia)
- Frontdoor.com (US Listings only)
- YouTube.com (for LuxeTours™)
Discounted Targeted Print Advertising
Advertise in publications that attract a high-end demographic at a significant discounted rate through your affiliation with Luxury Portfolio. You can access your target audience using our powerful ads with a compelling design. The Luxury Portfolio Co-op Advertising Program offers ads in top publications with rates starting as low $195. For more information refer to the Media Kit in the Print Advertising section of LuxeXchange or contact us at ads@LuxuryPortfolio.com. In some cases this program is managed through your Marketing Department directly.
Upgrade your Exposure with a LuxeTour™ and Syndication to YouTube
Luxury Portfolio produces a LuxeTour™ for free for all properties on the site over $5,000,000. This professionally voiced guided tour can also be purchased for any property for only $25 or less and is displayed on LuxuryPortfolio.com and distributed to YouTube directly on your behalf! This is just one more way to differentiate a spectacular property and harness the power of YouTube – the #2 destination for all searches online. The process takes approximately 2-3 business days and is easily ordered via LuxeXchange. In some cases this program is managed through your Marketing Department directly.
Utilize the Luxury Portfolio Blog
The Luxury Portfolio Blog is another innovative feature on LuxuryPortfolio.com, and has been recognized among the top 125 luxury blogs by EliteChoice.org — one of only six real estate blogs to receive this award. If you have interesting information about your property, something that is out of the ordinary or unique in some way, simply email your ideas to firstname.lastname@example.org and we will consider your property for luxuryportfolio.com/blog.
Website Exposure on Home Page
Great photography is always considered for the homepage of LuxuryPortfolio.com, and is available at no cost to you. Investing in professional photography can make all the difference. Not only does it ignite the imagination of potential buyers, but it opens up a world of possibilities for marketing. Simply email the Web ID of your property to email@example.com and we will consider your property for our homepage.
Using Luxury Portfolio to Grow my Business
Luxury Portfolio International® is your perfect partner for marketing your listings, but we can help you get more business too! Use our free tools all of which are found in Luxe Xchange to stay in touch with past customers, keep abreast of the latest trends, and grow with revenue sources like referrals.
The Listing Presentation Box
The best way to use Luxury Portfolio to grow your business? Incorporate us into your listing presentations with our elegant and sophisticated listing presentation box. The box and its contents tell the story of Luxury Portfolio International® brand and ensure an incorporated and impressive presentation for the most discerning client. Each box is handmade of recyclable materials and wrapped with a textured, silken cloth. You’ll open the box to reveal your company brand on the front inside cover, and contents which include a personalized letter to your seller, our Listing Sheets, Brand Brochure and samples of Unique Homes Magazine, The Wall Street Journal and The Luxury Portfolio Magazine.
Individual boxes are available for $49.95 + shipping & handling. Orders of 4 or more reduce individual box prices to $39.95 + shipping and handling. The Listing Presentation Box can be ordered via Luxe Xchange. In some cases this program is managed through your Marketing Department directly.
My Luxury Portfolio
Use our proactive tool to automatically email your prospects or buyers listings that match their search criteria. This customized email is easy to sign up for through the My Customers section of LuxeXchange and comes right from you.
Here is an easy way to position yourself as someone with a finger on the pulse of the luxury industry. Our LuxeTrends® newsletter highlights the latest items to know in all facets of the luxury world. Sign into LuxeXchange and automatically send a personalized copy of this trend watcher to your current, past or even your prospective customers.
Let us help you introduce Luxury Portfolio International® to a potential seller, recent lister or buyer. Just sign your customer up in Luxe Xchange (in the My Customers section) and we’ll send a personal letter via mail, telling them a little more about the program. When you want to be able to offer a little bit more to differentiate yourself, this is a great tool you should be taking advantage of. When sending a LuxeIntroduction letter, you also have the option to include a FREE magazine Gift Subscription for one year! (Note: Currently, gift subscriptions can only be sent to United States and Canadian addresses)
Be sure you read the updates in the LuxeChatter® category of our blog to stay on top of the happenings in the luxury real estate world. We highlight global recent sales, interesting properties, and items that you can use as “cocktail chatter” to set you apart from your competition.
Position yourself as a global real estate expert and help your customers find that spectacular and unique second, third or forth home. The Development Collection from Luxury Portfolio offers a wide array of exotic locals and just by making a referral you can earn up to a full co-op commission. It’s a win-win for everyone! Please see our Featured Developments for more information.
Luxury Portfolio is always looking for interesting pitches to promote you and our network. Have you noticed an interesting trend in the market, and do you have examples? For instance, has a client sold a home and donated the proceeds to charity, and do you believe this is becoming a more frequent phenomenon that would make for a great press release? If so, send an email with the subject line "Public Relations Story" to Communications@LuxuryPortfolio.com.
Luxury Portfolio has its own page on Facebook. We invite you to “like” our page and check back to hear the latest about the program, pictures from our events and more. In addition, Facebook is a great way to reconnect with friends and colleagues. Please keep an eye out for new developments as our Facebook profile will continue to expand. Join Luxury Portfolio on Facebook by visiting LuxuryPortfolio.com and joining through the link located on the home page or by visiting www.Facebook.com/LuxuryPortfolio.
LinkedIn is a terrific resource for connecting with people in virtually every industry. As an agent you should be using this powerful site and encouraging your past clients and colleagues to recommend you. Luxury Portfolio uses this site as a “meeting spot” for our members worldwide as the “members only” place to get leads for PR opportunities and news stories. If you have not done so already, join our group on LinkedIn by following the link on the LuxeXchange login screen.
Twitter is a service that allows you to stay connected to colleagues and other professionals, as well as to monitor what is being said about you, your brand and your market. Ideas, quick thoughts and information can be exchanged in way of quick, frequent "tweets" (short sentences about a particular topic). If you are currently using Twitter, please follow @luxuryportfolio. If you are not signed up, it is easy. Simply visit Twitter.com and get started today!
The Luxury Portfolio Development & Design Collection
Our multi-dimensional programs cater to your specific needs when marketing new developments or working with designers. These programs build on the Luxury Portfolio membership. They give you access to the Luxury Portfolio marketing tools to build your business and increase your sphere, while leveraging your connections to the luxury real estate community that will make a difference to your bottom line.
Website Development Program
The benefits of the Website Program include branded inclusion (for the development) on the site for up to five representative units, ability to participate in our co-op advertising at reduced rates, syndication of your listings to our partner websites and the ability to use the Luxury Portfolio brand in you local marketing efforts.
A "by-invitation-only" marketing initiative that is an unprecedented fusion of luxury real estate with the best in home design. The program energizes the strength of your service with the marketing energy of direct referral within a select network of Realtors® and brokers of top luxury properties including architects and builders. If you work with any designers that you would like to recommend for our Design Collection, please let us know.
Again, thank you for your interest in Luxury Portfolio International® and feel free to contact us at firstname.lastname@example.org at any time.
The Luxury Portfolio International® Team.