Luxury Portfolio Issues Latest White Paper: The New Rules of Luxury Living
At our recent Summit in Miami, Luxury Portfolio International® unveiled the latest White Paper, entitled The New Rules of Luxury Living. Published in conjunction with our research partners YouGov, this decade-long study of affluent people looks to uncover the truth about how they live, work and play in and around the world of luxury. The research includes more than 6,000 interviews carried out online, plus in-person focus groups that provided direct consumer feedback. Dr. Jim Taylor and Chandler Mount of YouGov are well known experts in the field of luxury branding and marketing and have written this paper for those with an interest in understanding the new rules of luxury.
With access to thought-provoking statistics and detailed evaluations, you’ll find key takeaways like:
- The journey of luxury from where it began to present day
- Five primary trends that make up the foundation of luxury living
- How money amplifies the capacity to absorb luxury, but not the appreciation of luxury
Click here to download the complete version of the white paper or visit LuxuryPortfolio.com homepage and click Luxury Living to find the most recent white papers. You can also view the press release in our news section.
We leave you with one last thought on what luxury means to its owner. The economist and later diplomat, John Kenneth Galbraith said it well: “In the affluent society no useful distinction can be made between luxuries and necessities.”